Article #1
Why is my Website alone not enough to attract traffic?
A website alone is not enough to attract traffic. Search engines run on algorithms. Think of algorithms as the language that search engines use to identify websites that meet a set of criteria that runs broad and deep through cyberspace. An analogy might be the best way to illustrate this point. Imagine seeing a 1000 buckets laid out on a football field. Each bucket represents a directory or a resource where your business information is registered. Now imagine that the information in 600 buckets is consistent and contains the exact same information regarding your business. But, if the other 400 buckets contain slightly different content about your business, then this will signal as a deficiency in the algorithms. As such, this will result in your website achieving lower rankings when a user conducts a search for a product or service you are offering.
This is where Search Engine Optimization services come in. SEO services work by ensuring that your website and its content and keywords are optimized and consistent throughout so that they will be noticed by the algorithms that work behind the scenes when a user conducts a search for a service or product that your business is offering.
There are other factors involved with Search Engine Optimization that influences how websites are ranked through a Google search. A website can be ranked high when the business linked to the website runs a paid for advertising campaign. However, a business running an ad is more likely to have the user respond to the offer if the business ranks high on the Google listings below the Ads. Think of conducting a search for the best pizza in your area. The results of your search might bring up the name of an independent pizza restaurant running an advertisement with an offer to buy one pizza and get another one free. Seeing the offer may not be enough for you to respond to. However, if you also see that the pizza restaurant ranks high on the organic listings below the featured ad listings, instant credibility is established and you will be more likely to take the offer because, whether it is true or not, your feelings about the business might conjure up ideas about the quality of the product tied to the offer that is advertised.
Search Engine Optimization is as much of an Art as it is a Science. The Art is the content that makes up a website, the science is the cybernetic mechanisms that function by way of computing on the world wide web. A Website that generates a lot of traffic has successfully meshed the Art with the Science. It’s not enough to have good content on a website. Nor, is it enough to rely on the computing functions when a user conducts an online search for a product or service that your business offers. Both of these aspects need to meld together for a business website to rank high from a Google web search.
Article #2:
The Value of Google My Business
Google My Business is essential tool that allows your business to be found when a user in your local area conducts a Google search for a product or service you are offering. If, for example, you have a Dental practice in the same general proximity as the user conducting the search, it is vital that the search results place your business listing in the Top Ten rankings in order for the user to contemplate using your service. Yes, it is true, that a user conducting a search may choose a dental practice that ranks low in the listings. But, this is very unlikely. The vast majority of users conducting a Google search will select a business that comes up with a high ranking.
The best method to ensure that your business ranks high from a Google search is to make sure your Google My Business listing is linked to Google Maps. By having your business location identified on Google Maps, you will be making the most of the Google My Business tool and solving the selection criteria of the user for distance, ie…how far your business is from the location of the user. Most SEO experts believe that solving for distance is the most important determinant in having your business selected by a user conducting a Google search.
Other important factors that a Google search solves for is how the keywords in your website match the business product or service you are offering. In this realm of a Google Search, the primary key words you have working for you are not the only information the algorithms are searching for. The algorithms working behind the scene of a Google search are also factoring in secondary keywords. This means, the content you have on your website must be optimized in order to be detected by the Google search algorithms.
Google my Business allows a business to take advantage of displaying customer reviews. It is astonishing that many businesses do not utilize this feature. This is a very important tool for your business to rank high after a Google search is conducted.
Finally, the greater your online presence the greater Google will rank your business highly. This means that you must create pages on Facebook, Linkedin, Instagram and other prominent Social Media. The more you have your brand recognizable through Social Media fronts, the higher you will rank when a user conducts a search query for the product or service your business is offering.
Article #3:
What is Yext and how can it help?
Yext is a data management tool that helps you update
your business location-related information on online directories. The software is tied to Artificial Intelligence technology that syncs your business and vacation hours, product categories and services, photos and videos, staff bios, menus, and calendars, and advanced search and filtering options. It provides updates to brand information throughout a company’s cloud-based platform of apps.
With the exponential increase of information and data online, the implications are more critical than ever. However, while the world of consumer search has innovated over time, enterprise search has not. In fact, the majority of enterprise search is powered by outdated keyword search technology that only scans for keywords and delivers a list of hyperlinks rather than actually answering questions.
Yext provides an up-to-date, Artificial Intelligence Platform that can process natural language so that when people ask questions about a business online they get direct answers, not links.
You will be able to provide AI search experiences based on how people normally communicate while using a multi-algorithm process, including frontend customization and backend configuration. In so doing, you are able to provide answers and tools to users on your website, on your phone app, or anywhere else they may be searching.
Yext helps you maintain a strong digital presence and allow you to control your business local listing information across a vast spectrum of business directories and ensure that every consumer will see the same complete, consistent information so that it will ensure that you maintain a high search ranking when a user conducts a search for a product of service that you are offering.
Businesses can manually update local listings on many business directory sites, but keeping them up-to-date at scale, across hundreds or even thousands of locations and individual logins is time consuming, frustrating, and not worth the time to manage. We will set up Yext Listings, so your business can update its local listing information in real time, across hundreds of sites.
